Are you a strategic thinker who’s just as comfortable crafting a high-level client acquisition strategy as you are writing a stand-out Instagram caption or managing a targeted funnel?

Do you understand how to leverage omnipresent, intentional marketing as a path to generating qualified leads, not just likes and follows?

We’re an established online education and consulting company seeking a social media and digital marketing specialist who understands the unique needs of small, service-based businesses who serve other businesses. If you’re someone who can take a brand vision and bring it to life through content that actually converts, we want to meet you.

This is a part-time, remote role starting at 20 hours per week, with growth potential based on performance.

Who You Are

• You have 5+ years of experience in social media and digital marketing for coaching, consulting, or online education businesses

• You are skilled at client acquisition and understand how to guide a buyer from awareness through to conversion

• You understand the nuance of each platform, especially Instagram, Facebook, and LinkedIn (bonus if you know your way around YouTube and Pinterest)

• You can translate strategic goals into marketing campaigns that generate measurable results

• You’re a strategic storyteller who can translate a launch calendar, brand values, and customer needs into engaging, high-converting content
• You know how to drive results through organic social and paid advertising, and you keep an eye on analytics to inform what’s working and what’s not
• You’re a systems thinker who can create, manage, and optimize workflows, automations, and digital platforms to improve efficiency
• You understand and love to own the full lifecycle of content - from planning to creation to scheduling to repurposing
• You can write compelling copy that is true to the brand and graphically design on-brand graphics
• You are proactive and can anticipate needs, manage projects independently, and take ownership of results
• You can quickly learn and master tools like ActiveCampaign, Kajabi, Monday.com, and automation tools like Zapier
• You are detail-oriented and execute with precision while balancing speed and efficiency

Your Responsibilities

1. Client Acquisition Strategy & Execution

Important Note: This is a marketing role focused on generating qualified leads. It is not a sales position.

• Own the full lifecycle of client acquisition campaigns, from awareness to application and strategy call booking

• Develop and implement marketing funnels using Kajabi, ActiveCampaign, and related tools in collaboration with the tech team

• Create compelling lead magnets and nurture sequences that guide prospects through the buyer journey

• Align all efforts with business goals, quarterly promotions, and the broader marketing strategy in collaboration with the CEO/CSOO

• Monitor and improve lead generation KPIs including CPL (cost per lead), CLC (cost per call), and funnel conversion rates

• Leverage organic and paid marketing strategies to drive consistent, qualified traffic into our pipeline

• Ensure messaging and content across all platforms are optimized for conversion and aligned with brand voice

• Identify and test new acquisition channels to expand our reach and generate qualified leads

2. Social Media and Community Management

• Produce highly engaging social media content to grow ideal target audience and increase engagement (primarily Instagram and LinkedIn) that ultimately leads to applications and strategy calls

• Maintain consistent branding, voice, and tone across all platforms

• Design on-brand graphics and edit short-form video content such as reels and stories

• Collaborate with the CEO and CSOO to align social strategy with business goals, campaigns, and the quarterly launch calendar

• Repurpose long-form content (newsletters, podcast episodes) into shorter posts and web content

• Write clear, action-oriented captions and create compelling copy that drives engagement, shares, and funnel traffic

• Actively engage with our community and moderate all channels, balancing relationship-building with content creation and scheduling

• Monitor performance and key metrics, using insights to recommend content optimizations

• Own social media KPIs with a focus on audience growth, engagement quality, and lead conversion

• Explore opportunities to expand our presence on additional platforms like YouTube and Pinterest

3. Marketing and Campaign Launch Management

• Translate the brand’s vision, mission, and launch calendar into weekly and monthly content plans
• Manage the marketing timeline and assets for launches, events, and podcast episodes
• Work closely with the team and partners to ensure cohesive marketing campaign strategy and execution
• Oversee organic and paid marketing client experience touchpoints 

4. Digital Marketing & Tech Management 

• Build and optimize funnels, landing pages, and automations in Manychat, ActiveCampaign, and Kajabi
• Partner with the Ops Manager to manage and optimize the end to end client experience 
• Track and analyze the ongoing testing of all marketing efforts including ads, funnels, and social media posts
• Optimize campaigns and funnels to maximize efficiency and performance
• Set up and troubleshoot marketing tech, including integrations and automation tools

• Stay on top of new techniques and changes in the market, which you’ll incorporate and test

5. Marketing Operations

• Develop repeatable marketing systems, workflows, processes, and SOPs, contributing to build out of the company playbook
• Keep digital assets and files organized
• Continuously minimize waste in the marketing and conversion processes

6. Paid Advertising

• Designing scroll-stopping and high-performing meta ad campaigns that capture leads and drive conversions
• Continuously test and adjust for improved engagement and optimized CLC, CPL, CPM, and ROAS

This Role Is Not for You If...

• You’re looking for a short-term gig rather than a long-term role
• You need a rigid 9-5 schedule
• You’re looking a checklist or someone to tell you precisely what to do - we’re seeking a strategic thinker who understands the ins and outs of social media
• You ONLY want to do strategy and have no interest in rolling up your sleeves and creating, posting, and managing the content and engagement daily
• Your idea of a growth plan is to hop on the latest trending audio or copy the meme everyone is using; we don't chase trends - we focus on foundational and sustainable strategies that fit our brand and demo
• You don’t enjoy measuring performance or iterating based on results
• You struggle with self-management in a fast-moving, remote team environment

Why You’ll Love This Role

• Strategic execution role where you are treated as a trusted partner in the business
• Fully remote - work from anywhere (but must be available during U.S. East Coast morning hours)
• Opportunities for growth and working closely with a seasoned entrepreneur
• Variety in your work - no two days look the same
• Work with a passionate, engaged team that values efficiency, innovation, and collaboration

Sound like exactly what you are looking for next in your career? Apply to join the Strategic Ops Institute Team!