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Become a Certified Scalable Operations Manager (SOM)

The Missing Link Between Strategy & Execution in Online Small Businesses

For experienced OBMs, PMs, DOOs, and Operational Leaders ready to step into a bigger role without leaving behind hands-on execution.

 
APPLY NOW TO BECOME A SOM

Scaling small businesses need a unique kind of operations leader - one who integrates strategy, execution, systems, and team leadership to ensure sustainable growth.

That’s exactly why the Scalable Ops Manager (SOM) Certification was created.

If you’ve been searching for a way to take your expertise beyond traditional operations or project management, and truly partner with small business founders to help them execute what they need to scale successfully, this is for you.

The SOM is the bridge between strategy and execution.

They’re the essential link between the CEO and the people tactically making growth happen.

If you’re already skilled at operations management, project management, and leading people to get things DONE but you're ready to operate at a higher level, without stepping into a full executive-level role yet, this is the next step for you.

GET CERTIFIED AS A SOM

What is a Scalable Ops Manager?

A Scalable Ops Manager (SOM) is a senior operations leader who ensures strategy gets implemented effectively, teams operate efficiently, and systems are built for scale.

Unlike those who primarily focus on day-to-day operations, an SOM is a strategy and operations leader who translates business strategy into execution plans, creates and optimizes systems for scalability, and leads teams toward operational excellence.

And unlike a CSOO who operates at an executive level as an extension of the CEO, an SOM builds, implements, and manages projects and systems while also leading teams to drive strategy forward.

They take on a more strategic role while also maintaining a critical focus on execution. 

The Role of an SOM:

  • Translates strategy into action using Lean Strategic Planning & Execution 
  • Builds scalable systems and operational workflows to support business growth
  • Leads cross-functional teams and manages project execution 
  • Develops and optimizes SOPs, automation, and reporting systems 
  • Ensures marketing, sales, finance, and delivery systems are fully integrated 
  • Tracks KPIs, performance metrics, and operational efficiencies to drive results
  • Bridges the gap between strategy and execution
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Why Businesses Need a Scalable Ops Manager

Most small businesses that are scaling face one of two problems:

  • The founder is managing everything - making all the decisions, leading the team, and trying to oversee operations while also growing the business

  • The operations team is too tactical - great at getting things done but missing the strategic vision to improve operations, drive efficiency, and prepare the business for long-term growth

The Scalable Ops Manager solves both problems.

By implementing scalable systems, managing strategic execution, and leading teams effectively, the SOM ensures the business runs without the CEO being the bottleneck.

As a Scalable Ops Manager, you install the foundation for a business to scale successfully vs. chaotically.


You'll learn how to implement the core systems that eliminate bottlenecks, streamline execution, and ensure sustainable growth so the CEO can focus on vision and expansion instead of being the glue holding everything together.

What’s Included in the Certification?

The SOM Certification is a 6-month training and certification program designed to help you step into the Scalable Ops Manager role with confidence.

The Program Covers:

  • Lean Strategic Execution & Project Management – Translating CEO vision into action using the Lean Strategic Planning Framework

  • Systems Thinking & Business Infrastructure – Developing repeatable, scalable processes that increase efficiency and support growth

  • Team Leadership & Operational Oversight – Leading cross-functional teams, creating role success kits, and managing accountability systems

  • Performance Optimization & KPI Management – Implementing operational performance tracking and quarterly review systems

  • Scalable Business Operations & Process Improvement – Eliminating inefficiencies, creating SOPs, and improving client delivery processes

  • Business Growth Readiness & Future Scalability – Identifying when a business is ready for a CSOO transition and preparing for the next level

High-Level Timeline

6 Months

April 28 - October 24

Monthly

1st Friday, 1pm - 5pm ET

Weekly

Thursdays, 6pm - 7pm ET

Monthly

1st Tuesday 5pm - 6pm ET

Each month, we focus on a new  area critical to the success and scale of the business

Strategic Planning

Learn how to develop a lean yet effective strategic plan that aligns business goals with operational execution. Master the Lean Strategic Planning Framework to set priorities, allocate resources, and create a roadmap for sustainable growth.

Strategic Execution 

Bridge the gap between planning and implementation with proven execution strategies. Gain the skills to manage projects, drive accountability, and ensure initiatives stay on track - without overwhelming the team or overcomplicating processes.

Team Leadership

Develop the leadership skills needed to manage and empower small, agile teams. Learn how to communicate effectively, set expectations, and foster a high-performance culture that drives results.

Operations Leadership

Step into your role as a strategic operations leader by balancing vision with execution. Develop the expertise to scale operations efficiently while taking full ownership of key business functions. Learn how to make informed decisions, anticipate business needs, and act as the right-hand to the founder or leadership team, ensuring the business is positioned for sustainable and scalable growth.

Scalable Systems Strategy 

Design scalable systems that streamline operations and support business growth. Learn how to assess, optimize, and implement the right tools and processes to create a strong operational foundation. This goes far beyond SOPs and is focused on developing an entire ecosystem for scale for the businesses you support.

Scalable Systems Management

Move from strategy to action by setting up, managing, and optimizing systems that improve efficiency and scalability. Gain hands-on experience in workflow automation, documentation, and process refinement to ensure seamless day-to-day operations and long-term business growth.

HERE'S WHAT'S INCLUDED

  • Monthly Live Workshop Intensives: We meet for monthly half-day intensives to deep dive into each area of the certification

  • Toolkits & Content: Get access to a robust library of training modules and turnkey templates, toolkits, & playbooks

  • Capstone Case Studies: Our carefully crafted capstone projects help you implement what you learn in real-time

  • Training & Support: You have access to live weekly training and support calls plus access to our 24x7 online community 

But that's not all...

YOU ALSO GET

  • Weekly Training and Coaching Calls for Situational Support

  • Private SOM Community to Network and Build Relationships

  • 6 Month Membership in the SOL Collective Community

  • Scalable Operations Manager Certification

  • Certified SOM Badge Upon Passing of Exam 

  • Listing in the Certified SOM Directory

  • Eligibility for Matching Services 

  • An Invitation to Uplevel to Certified CSOO*

*Once Experience Level Criteria is Met

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Your Investment?


Far Less Than The Value of Gaining Only 1 New Retainer Client

Most Flexible

$1000 / mo $650 / mo

6 MONTHLY PAYMENTS

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Best Value

$5000 $3500

PAY IN FULL

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Early bird registration is available - join for only $3500 when you secure your seat early!

Why This is Different from Other Operations Certifications

The SOM certification is designed for highly skilled OBMs, DOOs, and operations professionals who are ready to level up into a more strategic, leadership-driven role without losing touch with execution.


Unlike other programs, this is designed specifically for those working with
scaling small businesses - the ones that need high-level operational leadership without corporate bureaucracy.

This isn't simply theory. You learn and implement proven, proprietary frameworks including:

  • The Lean Strategic Planning Framework – A simplified yet powerful planning system designed for small businesses.
  • The Scalable Systems Strategy & Management Model – How to set up systems that grow with the business.
  • The Leadership & Execution Model for Small Teams – So you can lead with confidence, even in fast-paced environments.
  • Execution Excellence for Founders – How to collaborate effectively with founders to bring their vision to reality through structured execution strategies.
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Who the Certification and Licensing is For

The SOM certification is for high-level operations professionals who want to bridge the gap between strategy and execution, including:

  • Experienced Online Business Managers (OBMs) looking for the next step in their career

  • Directors of Operations (DOOs) who want to enhance their strategic impact

  • Project Managers seeking to expand into full operations leadership

  • Operations Consultants wanting to deepen their expertise and client results

This is not for someone looking for entry-level operations training.

It’s a Masters-level certification designed for experienced operations leaders who are ready for their next step.

The SOM Certification is ideal for those focused on partnering with small businesses (those generating under $50M revenue and with less than 100 employees) or with funded start ups.
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Frequently Asked Questions

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Meet Your Instructor, Crista Grasso

Crista Grasso is a business scaling strategist and founder of Lean Out Method® and Strategic Ops Institute™.

With over three decades of experience, she has helped businesses - from Fortune 50 companies to small service-based businesses - streamline operations, implement lean and agile strategies, and scale sustainably.

She specializes in equipping right-hand leaders with the strategy, systems, and leadership skills to drive execution and business growth, positioning them as indispensable partners to CEOs.

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“Crista and her team provide a learning environment that truly sets you up to succeed. Having calls to expand on a specific topic, with resources and templates provided for each, lead to systematic, real-time progress within our business.

I also liked how you knew enough about each person's business to inject comments specific to them and their business during the trainings. It made it more tangible and created a more personalized experience for each of us. I can't recommend this program enough!”

Ready to bridge strategy and execution and become the most valuable operations leader in your industry?

SOM is the ONLY certification of its kind designed for those working with small scaling businesses

APPLY NOW TO BECOME A SCALABLE OPERATIONS MANAGER

Live Workshops combine learning with doing so you immediately apply what you learn.

In each half day session, you leave with the knowledge and understanding of the principles and practices that work best for small businesses as well as specific outputs:

  • Strategic Planning: You'll leave with a completed (or updated) 90 day strategic plan aligned with the vision and goals for the year
  • Strategic Execution: You'll leave with a completed (or updated) 30-day action plan aligned with the 90 day plan plus ongoing team meeting cadences defined and scheduled
  • Team Leadership:
  • Ops Leadership:
  • Scalable Systems Strategy: You'll leave with 4 scalable systems workflowed 
  • Scalable Systems Management: You'll leave with detailed systems defined and a plan for ownership, optimization, and maintenance

Program Structure & Learning Experience

This certification is designed to provide both deep-dive learning and ongoing implementation support to ensure you can confidently step into a strategic operations role.

Live Half-Day Intensives

Each module kicks off with a live half-day intensive designed to give you an in-depth understanding of the framework, tools, and strategies covered. These sessions provide interactive, hands-on learning so you can immediately apply what you learn to real-world scenarios.

  • Deep-dive training on strategy, execution, and scalable systems

  • Hands-on exercises to practice applying key concepts

  • Case studies and real-world examples to reinforce learning

 

Weekly Implementation & Coaching Calls

Beyond the intensives, you’ll have ongoing support through weekly calls, where you can:

  • Get your questions answered as you implement what you’ve learned.

  • Workshop real challenges you face in your role with expert coaching.

  • Gain insights from other participants navigating similar operational challenges.

  • Refine your execution approach to ensure you’re making a measurable impact on the businesses you support.

This combination of deep-dive intensives and ongoing implementation support ensures you’re not just learning - you’re actively transforming how you operate and execute.

How to Apply

We carefully select candidates to ensure this certification is the right fit. Here’s the next step:

1️⃣ Fill out the application – Tell us about your background and goals

2️⃣ Schedule a call – We’ll review your application and discuss fit

3️⃣ Join the program – If accepted, you’ll gain access to our proven methodologies, training, and support to elevate your role

Ready to step into a more strategic operations role and help founders execute their vision successfully?

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